1. Who We Are
Welcome to Geer Glow Furniture Ltd (“we” / “us”). We operate the website GeerGlow.com, as well as a network of physical furniture showrooms and design studios (excluding specific international franchise locations). Geer Glow is a wholly owned subsidiary of River Island Holdings Limited.
We are a company registered in the United Kingdom under company number 00636095, with our registered office located at:
Chelsea House, Westgate, London W5 1DR, United Kingdom
We are the Data Controller responsible for your personal data and are registered with the UK Information Commissioner’s Office (ICO) under registration number Z6555707.
The legal frameworks that govern how we handle and protect your data include:
-
For UK residents: The UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003.
-
For EU residents: The EU General Data Protection Regulation (EU GDPR – Regulation EU 2016/679) along with local implementing laws.
Our designated EU representative can be contacted at:
Geer Glow – EU Representative
3rd Floor, Kilmore House, Park Lane, Spencer Dock, Dublin 1, Ireland -
For California residents: The California Consumer Privacy Act (CCPA) applies.
-
For residents of other regions: Local data protection laws may also apply.
2. What Is This Privacy Notice?
This privacy notice explains how Geer Glow Furniture collects, uses, stores, and safeguards your personal data when you engage with our services—whether browsing our website, visiting our showrooms, using our mobile app, or contacting our support team.
3. What Personal Data We Collect and When
We may collect the following categories of personal information:
-
Full name, title, and contact information (email address, phone number)
-
Date of birth and gender (optional, for personalization)
-
Billing and delivery addresses
-
Purchase and order history
-
Interior style preferences and room measurements
-
Customer service interactions (e.g., recorded phone calls)
-
Website, app, and showroom visit data
-
Social media interactions and user-generated content
-
Product reviews, ratings, and survey responses
-
IP address, browser, and device information
-
Cookies and tracking data (see our Cookies Policy)
-
CCTV footage in showrooms and warehouse facilities
-
Details captured in design consultations or 3D planning sessions
-
Reasons for furniture returns, cancellations, or exchange preferences
We collect this data when you:
-
Shop online, use our app, or visit a showroom with Wi-Fi
-
Register an account or join our loyalty/rewards program
-
Use design services like 3D room planning or bespoke consultations
-
Interact with us on social media or review platforms
-
Purchase furniture, accessories, or gift cards
-
Enter competitions, request swatches, or sign up for design events
-
Contact customer service through email, chat, or calls
-
Authorize third-party platforms to share your data with us (e.g., Pinterest, Houzz)
4. How We Use Your Personal Data
We use your personal data for the following purposes:
-
To personalize your shopping and design experience, both online and in-store
-
To fulfil orders, deliver furniture, and process payments or refunds
-
To offer tailored promotions, design tips, and home inspiration
-
To prevent fraudulent activity and ensure transaction security
-
To provide customer support and respond to inquiries or complaints
-
To maintain accurate customer records and preferences
-
To analyze shopping behavior and improve our website, app, and showroom layouts
-
To manage third-party service providers (e.g., delivery partners, marketing agencies)
-
To send marketing emails, SMS, or push notifications (where permitted)
-
To assist in interior design services like consultations and layout planning
-
To manage our CRM and communication systems in line with this privacy notice
-
To coordinate attendance and logistics for design workshops and showroom events
5. Legal Basis for Processing Your Data
We rely on the following lawful bases under data protection legislation:
-
Consent: When you’ve agreed to receive marketing communications or participate in surveys.
-
Contractual necessity: To process and deliver your furniture orders or services requested (e.g., a design consultation).
-
Legal obligations: For complying with applicable laws, including tax, fraud prevention, or data sharing with regulatory bodies.
-
Legitimate interests: For business purposes such as improving customer experience, managing our services, or protecting our systems—provided your rights and freedoms are not negatively impacted.
If you need assistance or have any privacy-related queries, you can contact our Data Protection Officer via privacy@geerglow.com.